
š Introduction
In an age where global reach is just a click away, LinkedIn has become the go-to platform for professionals seeking visibility, authority, and high-value opportunities. For keynote speakers, coaches, and consultants, the right LinkedIn outreach strategy can unlock a world of speaking gigsāwithout relying on cold emails or agency pitching.
At PrajayLeads, weāve helped speakers and consultants across industries secure stage time at global conferences, corporate events, and workshopsāall through organic, manual LinkedIn campaigns. Hereās how.
šÆ 1. Optimize Your LinkedIn Profile for Speaking Gigs
Before you reach out to anyone, your profile should act as your digital stage.
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Headline & Summary: Use keywords like Keynote Speaker, Leadership Coach, or Workshop Facilitator to clearly define your role.
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Banner Image: Add a banner showing you in action (on stage or hosting a session).
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Featured Section: Include a speaker reel, event photos, or links to past appearances.
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About Section: Focus on the value you deliver to audiences and organizations.
ā Tip: Your LinkedIn profile should speak directly to event organizers and decision-makers.
š 2. Identify the Right People & Events
Success starts with targeting the right audience. Use LinkedInās powerful search tools to find:
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Event Organizers & Program Managers
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Conference Hosts
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Corporate Training Heads
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HR & DEI Managers
Search using terms like āEvent Coordinatorā, āSpeaker Curatorā, or āCorporate Training Leadā and filter by industry or region.
ā Tip: Follow hashtags like #Conference #LeadershipEvent #BusinessSummit to stay ahead of trends.
š¬ 3. Craft Personalized, Value-Driven Messages
Forget automation. What works is personalization.
Instead of a generic āHi, Iām a speakerā¦ā message, say something like:
āHi [Name], I saw your recent post about [Event/Topic]. As a leadership coach whoās spoken at [X], Iād love to connect and explore how I could bring value to your next session.ā
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Be specific
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Focus on their goals
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Mention how your talk or workshop can solve a problem or engage their audience
ā Tip: Keep it human, helpful, and humble.
š© 4. Follow-Up Strategically
Many opportunities are lost in the follow-up stage.
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Wait 3ā4 days after your initial message
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Reiterate your value
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Include one linkālike your speaking reel, website, or past talk
Example:
āJust wanted to follow up and share a quick speaker reel in case it helpsālooking forward to hearing your thoughts!ā
ā Tip: Be persistent but respectful. Most deals close in the follow-up.
š 5. Build Thought Leadership Alongside Outreach
When people check out your profile, they should see youāre active, credible, and valuable.
Post regularly:
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Clips from previous talks
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Behind-the-scenes stories
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Micro-content from your sessions
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Quotes, stats, or trends from your niche
ā Tip: A powerful content game reinforces your outreach and makes you memorable.
š¤ 6. Track, Learn, and Refine
Every message you send is data. Track:
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Connection request acceptance rates
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Message reply rates
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Positive response percentage
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Booked call rates
Over time, refine your targeting and messaging for better conversions.
ā Tip: Donāt treat outreach as a numbers game. Treat it as building meaningful connections.
š Conclusion: You Donāt Need a Speaker Agent
You just need a clear strategy, a powerful profile, and a human approach to outreach.
LinkedIn is the #1 stage where your next international speaking gig is just one message away. And with a manual, research-driven outreach campaign (like the ones we create at PrajayLeads), youāre not just chasing opportunitiesāyouāre creating them.
š Ready to Get More Speaking Gigs Through LinkedIn?
Book a 30-min call with us today and letās turn your profile into a stage magnet.
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